Works Thoughts About
Pink Diary's Vision
Pink Diary aims to prevent women's health issues with technology
Overview
Success Metrics
Room for improvement?
Solutions
Pink diary is a women's health app that aims to raise awareness of women's health issues and help women stay healthy. Its features include:
- an easy-to-use periods tracking system
- an anonymous QnA forum to discuss women's health issue
- a Marketplace for women's hygiene products that gives you a price-match
- #1 women's health app in Korea, #6 health app in Korea
- 4.8 star rating on app store
- 10+ partnerships with eCommerce stores for better pricing
- Coco, 33, a newlywed, finds it difficult to plan for pregnancy with her husband
- Mary, 55, in menopause, feels frustrated as her husband does not know what she is going through
- Skylar, 23, is frustrated as she needs to explain her symptoms every time she sees her gynaecologist
- Real-time share with partner
- 80% women before menopause have a romantic partner. As women's health is related to her partner, educating her partner and keeping them updated on their health conditions would have a tremendously positive impact on women's health. We can let women choose which info to share with checkboxes before enabling the share
- tradeoff: Need to come up with a way to prevent issues after break-ups. Could be mitigated by constant popups to enable sharing and shutting off access right after a breakup. Potential privacy issue
- Co-dashboard for family
- women's partner(s) can be included in the planning process from the start to the end, being a proactive participant for a family plan
- tradeoff: not targeting every user group (single women, couples not looking to have a child)
- Auto-email to local gynaecologists
- efficient exchange of information with physicians, leading to better diagnosis and prevention of diseases
- use AI to detect abnormal signals, notifying gynaecologists to prompt women to visit for a checkup
- tradeoff: might have to overcome the hurdle of regulations and privacy laws. what happens after a user relocates? transferring information to a new gynae is a possible option
- Partner with wearable devices to track other important health signals
- more frequent checkups leading to better prevention
- holistic diagnosis as health problems often affect multiple parts of our body
- automated checkups rather than relying on the woman to type in changes in their body: temperature increase during ovulation, energy level decrease during menstruation etc
- tradeoff: the initial partnership might be difficult. more complex technology (especially hardware) might be required
© 2024 Sophia Ryoo